The Promoted Video gained 26.6 million views, 500+ shares, nearly 4,000 likes, and over 1,000 comments.
Drive online and offline sales
Social commerce has become more important than ever before, representing a huge opportunity for brands to grow their business.
As online shopping increases globally due to the COVID-19 pandemic, the MENA region is no exception. Now is the time to leverage social media tools to thrive in this new digital environment.
Twitter’s engagement campaign is a great way to increase your audience activity and get more Retweets, likes, and replies from a specific market. This campaign allows you to extend the reach of your content to a relevant audience on Twitter based on your company’s objectives.
If you want to drive brand equity, offline sales, or engagements, include interesting content along with a clear call-to-action. If you want Retweets and to start a conversation, include interesting content to inspire your audience to share it with their followers.
By creating an ongoing dialogue with fans and partners, and encouraging them to talk about your brand in a positive light, you can influence buying decisions and ultimately drive more online and offline sales.
Grow your followers and build traffic
Building an audience is essential for amplifying your message, both on and off Twitter, and ensuring you have a following with whom you can engage over time.
A higher follower count means more influence in your industry and shows that your customers are interested in your content.
Take a look at Saudi Arabia’s Janadria Festival (@AlJanadriaFest), for example. The national festival of heritage and culture partnered with media consulting and production company Pyramedia (@pyramedia_group) to create a Twitter campaign to raise awareness of the festival and make 2018/19 the most successful edition.
Using a mix of Arabic and English, the Pyramedia team posted content covering the wide variety of events taking place at Janadria, and aimed it at people living in Saudi Arabia and the Gulf Cooperation Council countries.