White Friday (or Black Friday as it’s known in the UK and US) is a huge shopping moment, and people on Twitter are eager to learn about the best brand deals.
52% of people use Twitter to discover White Friday offers, while in a recent survey 32% of people stated they would visit a nearby retailer if they saw a Tweet about a sale there.1
Let’s dive in and see how your brand can join the conversation and drive results this shopping season.
White Friday marketing strategies
Tease, reveal, reinforce
We recommend running your White Friday campaign for the month of November to catch early shoppers and stand out from the crowd.
In fact our research shows launch campaigns (including a new offer or sale) that are scheduled to run for 3-6 weeks result in a +51% higher lift in top-of-mind awareness and +15% lift in brand awareness.2
Use a mix of organic Tweets and Twitter Ads to tease offers, entice shoppers with gift guides, festive gift sets, and suggestions. You can also use engaging formats like Twitter Polls to ask people what offers they actually want.
Don’t forget about late in the day shoppers too, it’s innate that people don’t want to miss out — connect with these people by Tweeting later in the day with reminders of when offers will end. Keep language simple too, for example use wording like ‘while supplies last’ and CTA’s like ‘shop now’.
After White Friday ends, keep people engaged by Retweeting any customer hauls your brand is mentioned in, answer questions customers may have, and ask what customers bought over the weekend.
Use a mix of Twitter Ads products to drive purchase intent
To encourage purchase intent and consideration our most recent research shows it’s best to include a variety of two to five unique ad formats.3 This will help prevent ad fatigue, while keeping a focus on your messaging and White Friday deals.
It’s also a good idea to include a mix of both video and image, with research showing that campaigns that featured a mix of both saw an average lift of 27% in purchase intent/consideration.4 You can also utilize multi-destination Carousel Ads to showcase multiple offers and products.
Finally, we also recommend adding engaging formats like Website Buttons to encourage engagement and click-through.