As marketers, we went from not having enough data to having too much. Not long ago, a marketer running an ad in a magazine would only have a general idea of how many people saw their ad.
Today, analytics can help measure marketing in precise detail. Want to know how many people in your target audience clicked on your ad and then converted into a customer? Not only can you do that, you can also see which combination of headlines, images, and CTAs in your A/B testing was the most effective.
But there’s one problem with having hundreds of metrics at your fingertips – tracking hundreds of metrics. That’s where key performance indicators, or KPIs, come in.
In this blog we talk through useful X KPIs and how to track the right info to show the value of your work and ads.
A KPI gives you, your team, and your boss the numbers you need to know how your marketing is performing.
Rather than try to absorb every data point, a handful of KPIs can give you the information you need to make better decisions.
How many KPIs should you track? KPIs should be the key metrics you need. Not every number you can find. One KPI is ideal — three to six give you a well-rounded view of your marketing.
If you find yourself with dozens of KPIs, it will be difficult to figure out what is moving the needle. Limit your KPIs to cut through the clutter.