Online food store @JustIngredients Tweets a question game to connect with the Great British Bake Off show
Connecting with your target audience
Tuning in to Twitter over the festive season can be a cost efficient way to reach an engaged, targeted audience. For example you can use ‘Movie & TV targeting’ to reach people who Tweet about or engage with specific movies and/or TV shows.
Twitter can also compliment TV advertising, especially taking into account that roughly 1 in 6 people on Twitter didn’t see a Christmas ad on TV last year. The amount of people in the UK who haven’t watched a Christmas ad on telly is also growing steadily – almost doubling in the past five years.7
Reach this potentially untapped audience by engaging with active conversations around TV and Christmas movies over the festive season. Twitter Amplify and Takeover are excellent ways to do this.
Amplify can help your brand build awareness and connect with always-on, brand-safe premium content across a range of categories that aligns with topics including festive TV and movies recommendations, New Year Celebrations, gift guides and World Cup holiday moments.
Based on U.S. Nielsen Brand Effect data, people who saw Amplify pre-roll ads on Twitter were 70% more likely to recall the brand’s ad – versus those not exposed to Video Ads.8 Don’t miss out on this opportunity over the holidays.
Takeover ensures your ad is placed where the conversations start on Twitter – the Explore tab – and as the first ad that appears when people open their Twitter timeline for the first time on your chosen day. Speaking about the power of Takeover for their 2021 Christmas campaign, Ciana Gregan, Social Media Specialist at SuperValu Ireland stated:
“The use of Twitter Timeline Takeover and Trend Takeover was a first for the brand, and the results speak for themselves. This form of Twitter advertising amplified our campaign even further and helped us to reach millions of customers during the competitive Christmas season online.”
The brand also live Tweeted during one of Ireland’s biggest Christmas TV shows as part of their campaign. Their light-hearted, seasonal Tweets led to their #WeBelieve campaign hashtag trending on the night of the show.