@CostaCoffeeUAE shares their Ramadan-themed cups on sale during the holy month.
Businesses that create campaigns on Twitter during Ramadan should be mindful about what they say, what products they advertise, and how the products are advertised. By finding the right Ramadan theme for your business and relating to it, you can drive new interest and create brand loyalty.
Promote a single hero asset
Most people look forward to a brand’s single hero asset during Ramadan2. As best practice for Ramadan campaigns, we suggest focusing on one main creative asset, such as a Video Ad or Image Ad, and one specific offer or message. Using multiple ads might dilute your messaging, and isn’t the preferred kind of campaign format for Twitter users during Ramadan3.
Offer gift guides and ideas
During Ramadan, people spend more money compared to the rest of the year. Around 50% of people on Twitter in Saudi, UAE, and Kuwait spend more during Ramadan, while 61% in Egypt spend more4. Tap into this by promoting any products that would be the perfect gift for someone.