X can help you connect with industry experts, journalists, influencers and like-minded people, but only if you start Posting in a meaningful way.
No one wants to connect with someone who simply Reposts everything. Or lurks in the background. Instead, by following these tips you can amplify your influence and connect with the right people.
Create an industry influencers X list
If you have a PR or marketing team, it’s likely they have a list of journalists they’re courting and industry analysts and influencers whom they cite in contributed content. Chances are the majority of these industry heavyweights are active on X.
Build a X list that includes all of these influencers, and regularly read and amplify their Posts. Reply and let them know what you liked about the content or your perspective on the subject.
In short, use the immediacy of X to start building personal relationships that are a two-way conversation — not just about your brand story.