Twitter can help you connect with industry experts, journalists, influencers and like-minded people, but only if you start Tweeting in a meaningful way.
No one wants to connect with someone who simply Retweets everything. Or lurks in the background. Instead, by following these tips you can amplify your influence and connect with the right people.
Create an industry influencers Twitter list
If you have a PR or marketing team, it’s likely they have a list of journalists they’re courting and industry analysts and influencers whom they cite in contributed content. Chances are the majority of these industry heavyweights are active on Twitter.
Build a Twitter list that includes all of these influencers, and regularly read and amplify their Tweets. Reply and let them know what you liked about the content or your perspective on the subject.
In short, use the immediacy of Twitter to start building personal relationships that are a two-way conversation — not just about your brand story.