The power of Twitter is in its audience, and perhaps no one knows that better than Manny's Deli. As the beloved Chicago eatery began to feel the business impacts of COVID, they Tweeted a plea to their followers that yielded an incredible response. Read the interview with their social media agency, below, to hear the heartwarming story.
Tell us about yourself
My name is Scott Emalfarb and I’m the Founder and CEO of Fresh Content Society. I have 10+ years of social media management experience with a specialty in strategy, content, community management, influencer management, and paid media.
I reside in Highland Park, IL with my wife Lindsay, two kids, dog Sully, and one baby on the way. I spend my free time playing softball, kayaking, and whatever my family is up to each day.
Tell us about Manny’s Deli
Manny’s Deli is a Chicago staple. It’s been around since 1942 and has been family owned and operated since its inception. Currently, Dan Raskin is leading the charge with his mom and dad.
Manny’s is known for their enormous and iconic sandwiches, but you can also find Jewish delicatessens like kishke, tongue, and perfect lox and bagel.
What makes it special?
The workers at Manny’s make Manny’s special. There’s always a familiar face. You have characters at Manny’s that are pseudo-celebrities. If you mention the name Gino in Chicago, people will know that it is Gino from Manny’s Deli.
You walk in and the people over the counter make you feel like you’re at home.