Twitter Video Ads are an incredible way to tap into the power of our influential audience, launch something new, connect with what’s happening and drive people to take action and buy. In short, video delivers on Twitter.
On Twitter, 71% of all sessions globally involve video1. People are paying attention too, with a 13% increase in daily video views in Q1 2022 compared to Q1 20212. While looking back at 2021, we saw a 30% increase in video view watch time compared to the previous year.3
Twitter also gives ads the best chance to be noticed, with a 32% slower scrolling speed vs. other feed-based platforms.4 So how can your brand stand out and get people on Twitter to stop and watch your Video Ads?
Here, we've summarized some of our top data-backed tips to help you maximize your video advertising strategy and drive results on Twitter.
Keep videos short and simple
In today's saturated advertising landscape, it's crucial to stand out and grab attention quickly.
Our research shows shorter ads (6 to 15 seconds) are more effective at driving consideration and purchase intent.5 The same applies to your accompanying Tweet copy, as your video doesn't stand alone.
Depending on your campaign objective, grab attention with a short Tweet of up to 10 words/50 characters or provide detailed messaging of the brand with longer copy of 30 words/160+ characters.6 Including a branded hashtag is also a good idea.