From time to time, we invite industry influencers to write a guest post on our blog. We turned to our friends from @Animoto to share their tips on Tweeting video.
Conversations are what Twitter is all about. Your customers and potential customers are having conversations about trending news stories, shared passions, and topics related to your industry. Video can be a great way to join these conversations — and start new ones.
Here are five ideas for incorporating video into your Twitter strategy to elicit responses, start new conversations, and stand out in existing ones.
Stand out by using hashtags
You’re likely already using hashtags when Tweeting about certain topics, events, or holidays. Video is a great way to stand out within those conversations. The movement associated with video differentiates it from text-only and image Tweets and can help you help you capture attention in the feed.
Jane Goodall Institute’s Roots and Shoots used hashtag conversations to get the word out about different actions kids can take to help with the various causes they support. They used video to join existing conversations using hashtags like #makeadifference, #InternationalPrimateDay, and #WorldAnimalDay.