Looking for ways to connect with busy shoppers and make sure your brand is in the holiday spirit? Video is a mobile-friendly format that audiences pay attention to. In fact, Tweets with video attract 10X more engagements than Tweets without video.
If you need inspiration, here are five ways brands are creating deeper connections with audiences and embracing the holiday season.
Make a gift guide video
It’s time for a new take on gift guides. When you think of gift guides, you probably envision an article that offers tips and tricks for purchasing just the right product or service for that special someone.
@Macys shows brands that video-based gift guides can also communicate with audiences in a whole new way. The company taps into one of the age-old questions that holiday shoppers face: what stocking stuffers will folks on their list love? The video combines product visuals and holiday messaging in a short, punchy format.