Shop The Game
Utilizing several of Twitter’s new shopping features, brands connected conversation to commerce, giving fans the opportunity to buy items featured on the field, in the halftime show, and in the spots - without ever leaving Twitter.
All The Feels
Twitter came alive for the spots that tugged on our collective heart strings
We Didn’t See It Coming
It wasn't just Rihanna’s news and J Lo’s #GrabMeAGlazed Dunkin’ cameo that delivered the unexpected last night. The biggest surprise of the night was courtesy of Blue Moon. They pulled a fast one on us all, and people turned to Twitter to share their surprise. Capping off one of the most creative campaigns of the week, including a partnership with DraftKings, Coors Light and Miller Light were the warm up act for Blue Moon, where they won the #HighStakesBeerAd showdown, and people didn’t see it coming.
That’s a Wrap
If we could pour a celebratory bucket of Gatorade on a single brand, it would be difficult to choose just one. The night once again showed us how much brands contribute to the conversation, and how a little bit of creativity can really get people talking.
Thank you for Tweeting with us.