Launching a new product or connecting your brand with an event or movement isn’t easy. Twitter Takeover ad products aim to help you connect at scale and make achieving your marketing and business goals that bit simpler.
Think of a Takeover Ad as the equivalent to a prime time TV ad or a billboard in a location where millions of people will see your brand’s ad. Only with Takeover, you have extra flexibility and targeting abilities. And people on Twitter are receptive to these types of ads too.
In short, Takeover products give you exclusive ownership of Twitter’s premium real estate across desktop and mobile, allowing you to maximize your reach and drive results across the funnel.
Below we share examples of how other brands have successfully used Twitter Takeover, ad best practices, and how to run your own campaign.
What is Twitter Takeover?
Before we dive into things let’s take a look at what exactly Twitter Takeover is. First off, Twitter Takeover offers two different options — Trend Takeover/Trend Takeover+ and Timeline Takeover.
They both employ nationwide targeting across a brand's chosen country and offer mass reach and awareness across a 24-hour period, just in slightly different ways.
Trend Takeover/Trend Takeover+
Trend Takeover puts your ad alongside what’s trending in the Explore tab. Trend Takeover+ adds immersive video creative to your message.
Each Trend Takeover includes three key components: the campaign hashtag, Trend description (optional, max 70 characters), and Companion Tweets, which appear in the Home timeline.
Learn more about Trend Takeover
Timeline Takeover puts your brand at the top of the conversation as the first ad of the day. With this option you get priority access to logged-in users’ first impression of the day, along with additional impressions delivered on people’s timelines for 24 hours.
Learn more about Timeline Takeover
How 3 brands across the world have gotten results using Twitter Takeover
AITSL raises mass awareness for World Teachers' Day in Australia
Non-profit Australian Institute for Teaching and School Leadership (AITSL) traditionally communicates to the education sector for its campaigns, but for World Teachers' Day they wanted to spread their message far and wide.
Using Timeline Takeover and a clever collaboration with popular education ambassador Eddie Woo (@misterwootube), AITSL’s videos reached over one million people and the brand saw a huge +1,307% lift in brand mentions.
Read the full AITSL success story for more insights and tips.