Starting this week, we are beginning to introduce an entirely new platform for brand identity on Twitter, Professional Accounts. With Professional Accounts, people will now have the ability to grow and strengthen their presence on Twitter.
Professional Accounts are a gateway to a wide range of professional tools not available to non-professionals, including our Twitter Ads, Quick Promote, Advanced Profile features, and our future efforts around shopping.
For more on Professional Accounts and to learn how to convert your account, please visit our Help Center.
Professional Profiles are how you show up on Twitter with a Professional Account. These profiles will enable professionals, for the first time, to have a unique and clearly defined presence on the platform, separate from the general user.
Twitter Professional Profiles are comprised of two features:
- The professional category is an indicator of a professional’s profile, showcasing what kind of professional they identify as. This information is collected when a professional converts to a Professional Account and can be updated at any time.
- Profile modules are dedicated space on a professional’s profile to showcase what’s most important to them.