Introducing X for Professionals

By James Kelm and Jameel Gbajabiamila
Product updates
Twitter for Professionals

Professionals: Creators, publishers, businesses, nonprofits, developers – anyone who comes to X to do business.

In the last year, we have introduced a handful of new ways for professionals to enrich their experiences on X. Whether you’re a creator looking to make money or someone who wants access to exclusive features and perks,  we want to give everyone on X - creators, marketers, businesses, and everyday people - reasons to come and stay.

As we continue to test and expand upon these features, we’ve created one central experience where professionals on X can get access to the tools we’re designing specifically for their needs.

What we’re building for professionals

The foundation of X for Professionals is to provide businesses, creators, publishers, and developers of all industries and sizes space to showcase and highlight their content, products, and services directly on X for free. 

X allows anyone to tap into the public conversation. We know people come to X to interact with brands and engage in conversations about products and services. All this demand gives us confidence in the power of combining real-time conversation with enhanced features for professionals aimed at better controlling and enhancing their identity on X.

Twitter for Professionals account flow

Professional Accounts

Starting this week, we are beginning to introduce an entirely new platform for brand identity on X, Professional Accounts. With Professional Accounts, people will now have the ability to grow and strengthen their presence on X.

Professional Accounts are a gateway to a wide range of professional tools not available to non-professionals, including our X Ads, Quick Promote, Advanced Profile features, and our future efforts around shopping

For more on Professional Accounts and to learn how to convert your account, please visit our Help Center

Professional Profiles

Professional Profiles are how you show up on X with a Professional Account. These profiles will enable professionals, for the first time, to have a unique and clearly defined presence on the platform, separate from the general user. 

X Professional Profiles are comprised of two features:

  • The professional category is an indicator of a professional’s profile, showcasing what kind of professional they identify as. This information is collected when a professional converts to a Professional Account and can be updated at any time.
  • Profile modules are dedicated space on a professional’s profile to showcase what’s most important to them.
Twitter for Professionals modules

We introduced Professional Profiles first in April this year with the About Module. Since then, we have launched two additional modules the Newsletter module, built in partnership with X’s recently acquired newsletter service, Revue, and the Shop module, part of our growing efforts around X Shopping. 

We recently expanded access to the About Module to all professionals in the United States. To learn more or to nominate your account, please visit our application form

What’s Next for Professionals on X

Some of the features and tools offered to Professional Accounts are still available only to a small group of people in select markets. We’re working on bringing all of these features to everyone. When you opt into Professional Accounts, you’ll see whichever tools are currently available to you.

Professional Accounts are vital for us to understand the needs and blockers of success for professionals on X. We’re excited for what’s to come and stay tuned for more!

Have ideas on how we can make it easier for professionals to use X? Be sure to Post @XBusiness with your suggestions. 


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