Looking ahead: Get your backpacks ready.
Summer may have barely started, but Back-to-School season is already on the agenda. In 2020, mentions on this topic peaked earlier than usual on Twitter, so sharpen those pencils ASAP.
Eddy Guerra (@EddyWar_ ) is a US Lead Technical Analyst for the Audience Insights team at Twitter. In his role, Eddy leverages and develops data science tools and methodologies to bring rich, actionable, insights across marketing and sales.
EJ Samson (@ejsamson) is the Content & Social Strategy Lead on Twitter’s Global Business Marketing team, overseeing editorial on Twitter’s flagship marketing website, marketing.twitter.com, as well as Twitter’s on-platform destination for marketers, @TwitterMktg.
1. Twitter Internal Data. Daily avg. Comparing Tweets from Jan 1, 2020 - Dec 31, 2020 to Jan 1st, 2021 - May 15th, 2021. US Only.