The beautiful game is making big gains on the timeline
In recent years, soccer — or as it’s known globally, football — hype has exploded in America. With the World Cup around the corner, conversations about soccer are going to be roaring on Twitter as the entire globe comes together. In fact, 53% of people on Twitter are fans of the World Cup, as compared to only 24% of people who aren’t on the platform.1
So while epic plays are made on the pitch, the game really comes to life when fans on Twitter drive the intensity and share their excitement. Twitter is where football lives, so read on to learn how your brand can connect to the moments that get the world talking.
Soccer is creating big conversation and brand moments on Twitter
As it’s gotten more popular, the conversation around soccer has seen tremendous growth year over year. Casual fans, diehard fans, and everyone in between are taking to Twitter to speak their mind and connect with one another. Brand mentions have grown 27% year over year, making them inextricably part of the conversations with soccer fans.