The Conversation: NFL playoffs put up big stats on Twitter


Twitter is where it’s at during the biggest NFL games of the year.

With the Big Game right around the corner, football fans are sharing their excitement of the playoffs through game-time conversations on Twitter. In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.1

In this edition of the Twitter Conversation Report, we’re warming you up for a win during one of the most exciting and most-watched sports — and brand — moments of the year. Huddle up!

Get in the red zone

Now’s the time to get into scoring position. Make sure your brand takes advantage of massive gametime excitement during the postseason, when we’ve typically seen an increase in conversation compared to the regular season.

Twitter is where fans are talking

Not only are NFL fans Tweeting more right now, they’re engaging with football-related content more, replying and Retweeting at a higher clip than they did in the regular season.

The NFL is for everyone

Men, women, Gen Z… The NFL’s audience is more diverse than you may think, and they’re all joining the conversation on Twitter.

Video is putting up numbers

The video highlights have been so hot this season fans can’t help but share them all over Twitter. NFL-related videos on Twitter have racked up almost 4 billion views ...that’s like everyone in the U.S. watching 12 times. 

Brands play the game beyond the game

People aren’t just glued to the game, they’re more likely to connect and engage with brands active in the NFL postseason conversation, too.

And trust us … it’s bigger than just football

People on Twitter come for the game, and then stick around for a wide range of topics. Your brand should take notice.

Kickoff is coming up

Don’t get stuck on the sidelines. Make sure your brand has a front-row seat to the biggest event of the year — on Twitter!

1. Twitter Internal (Semantic Core). Comparing Tweets from 1/16/21-1/17/21 to 1/22/22 - 1/23/22. US only.