Learn how people think and talk about themselves and build a better, more inclusive timeline.
Getting closer to conversations is what we’re all about. More than ever, people are speaking up and speaking out about their identities, and it's important for marketers to listen carefully to those conversations. Consumers today expect brands to respect, and reflect, the diversity of their lived experiences.
That's why we created #TwitterPrism, a program designed to help brands create more inclusive marketing strategies, and drive investment to historically excluded communities through media investment. And to learn more, we partnered with OMG Research to dive deeper into the conversations related to identity happening on Twitter.
Here's what we found — plus some ideas on how brands can learn from, and find their place in, the conversation.
Understanding identity starts with understanding its elements
Although identity can be talked about in many ways, when we dug into the conversations that connect people, we noticed five key themes that regularly came up. These themes highlight the diverse voices and perspectives we find on Twitter, and by listening to these different groups, you can gain a better understanding of how people think and talk about themselves.