Holiday hype begins well before the seasons change
While the holiday season is almost here, people on Twitter start talking about the holiday season months in advance. Brands get mentioned often within these conversations, providing an opportunity to connect to the conversation, build relevance, and drive sales all season long.
Plus, one in three Twitter users plan to start their holiday shopping earlier this year than last, providing even more opportunities to connect.1
As you put a bow on your holiday campaign plans, have a look at what the timeline tells us about the merriest season.
The holiday shopping conversation starts sooner than you think
Holiday excitement is so real that people can’t even wait for the weather to turn, with the holiday shopping conversation beginning to gain traction in August. And a recent Twitter survey revealed that 76% of people agree that conversations on Twitter result in a product purchase.2 So jump in and join the holiday chatter to stay top of mind.