The Conversation: Twitter is where football fans huddle up

Football conversation runs past overtime

While in-game conversation is off the charts, football talk doesn’t stop when the game ends — at least, not on Twitter. In fact, half of football Tweets happen outside of game time and 45% are on weekdays. For brands, it’s especially important to stay engaged throughout the week, as 73% of brand mentions happen when games aren’t being played.

Twitter is one big highlight reel

In the football conversation on Twitter, video grabs serious attention — 10.3 billion views. That number is the equivalent of every person in the US watching 40 football-related videos each per season. So consider adding video to your creative strategy and take advantage of Twitter’s large (and growing) viewership.

Don’t fumble Week 1

You don’t have to wait long to reach huge audiences of football fans, as Kickoff Weekend provides an opportunity to connect with fans at peak excitement. So, harness all of the excitement and energy by jumping in the conversation early.

Sports betting is money on Twitter

With a 33% year-over-year increase in Tweets, the Sports Betting conversation has seen significant growth among passionate fans. Brands looking for new ways to connect to the football conversation should take a look at how they can engage with this emerging conversation on Twitter.

The football conversation is already in play — is your brand in the game?

If you’re looking to reach football fans and step your game up this season — from driving awareness, to launching a new product, or finding a new audience in the sports world — it’s time to get your Twitter offensive strategy together before the season kicks off. With the right strategy, you can win the crowd and dance all the way to the end zone.