Twitter is the perfect place to score big with basketball fans during the tournament.
College basketball’s biggest tournament is back in all its glory, and sports fans are rallying on Twitter for the best dunks, nail-biters, and friendly rivalries. From basketball diehards to casual fans eager to see how their brackets hold up, the NCAA tournament draws huge audiences and provides a unique opportunity for marketers to connect with a wide range of fans.
Get the scouting report on how fans engage with teams, brands, and the biggest moments of the tournament, plus what to look out for in the basketball world after March.
The NCAA tournament gets basketball fans launching Tweets
Between buzzer-beating upset wins, raucous school spirit, and bracket busters, basketball fans show up big on Twitter for the college basketball postseason. This time of year is a unique opportunity for marketers to reach a highly engaged and diverse sports audience.