“Why aren’t my cards showing up in the campaign editor?” Have you ever found yourself asking this question? If so, you’re not alone. As an account manager at Twitter for clients big and small, I’ve worked on hundreds of new campaign launches and am often asked about Twitter Cards.
So let’s break it down:
What are Twitter Cards?
Twitter Cards are customizable media units that advertisers can use to drive traffic to their website or mobile app. Promoted Tweets with Website Cards have 43% higher engagement rates than Tweets with links*.
You can create a new card, and view or edit your existing ones in your ads account by navigating to Creatives > Cards from the top drop-down menu.
When building a new card, you can upload an image or video, add a headline, and set a destination URL for people to visit when they click-through in their timeline. Create as many as you like to explore different combinations of media and text.
How do I promote my Twitter Cards?
So you’ve created your Twitter Cards and you’re ready to start promoting your ads, right? Almost, but there’s one more step before you’re ready to launch: create your Tweets.
Website and App Cards are not complete ad units by themselves, but rather pieces of media that need to be attached to a Tweet in order to be seen by your audience. Think of it this way: You can promote a Tweet without a card, but you can’t promote a card without a Tweet.
In your cards library, hover over the card you’d like to promote and you’ll see a compose Tweet icon. Click on that icon to add your copy, and then click “Tweet”. Once done, you'll be able to select this Tweet as creative for campaigns.