To stand out amid all the competition, think about who you really want to reach. Create offers and Tweets that will resonate with them and start showing off your deals early.
Top tip: A Video Views campaign is a great option to encourage users to visit your site and shop.
The use of smartphones for online shopping has more than doubled since 20183, so it’s important to think mobile-first when planning Cyber Monday and Holiday campaigns on Twitter.
Test any creatives on your phone (or ideally multiple devices) and make sure they’re clear and have a direct CTA.
If you’re using text on your images or video make sure it’s legible on different screen sizes and accessible for all too. For some good creative inspiration have a look at the video and image Tweets used in our success stories.
Update your online store
According to McKinsey & Company, in the past 12 months as of June 2021, there’s been a 15-30% overall growth in US consumers who made purchases online4. While on Twitter, 74% of people have ordered gifts online in the past three months.5
To prepare for increased volumes of online shopping this year, make sure your website is up to date with all your latest products and services. People will start researching their Cyber Monday shopping list well in advance, so check that you showcase your best self online.