Rococo Chocolates (@rococochocs) advertises their Black Friday deals in plenty of time before the day itself.
In a Twitter study, we found that around 85% of people on Twitter expect to shop around Black Friday and Cyber Monday, compared to around 75% for people not on Twitter.3 About three in five people on Twitter would like to begin hearing from brands about these shopping holidays during early November or sooner, while highlighting gift ideas in their messaging.4
To stand out amid all the competition, think about who you really want to reach. Create offers and Tweets that will resonate with them and start showing off your deals early.
Top tip: Run any promotions or contests well in advance to allow a buzz to build around it. It also means your winners can Tweet about their excitement and receive their prize in advance of Christmas, NYE or the celebration you are promoting.
We’re living in a digital age where online shopping has never been easier, thanks to smartphones. It’s important to think mobile-first when planning Cyber Monday and Christmas campaigns on Twitter. Test any creatives on your phone (or better yet, multiple devices) and make sure they’re clear and have a direct call-to-action (CTA).
If you’re using text on your images or video make sure it’s legible on different screen sizes and accessible for all too. For some good creative inspiration have a look at the video and image Tweets used in our success stories.
Update your online store
20% of people on Twitter said they would be buying online earlier this year than last year.5
To prepare for increased volumes of online shopping this year, make sure your website is up to date with all your latest products, services, and promotions.
People will start researching their Black Friday and Cyber Monday shopping lists well in advance, so make sure your online store makes your brand an easy choice.