Best Black Friday predicts that online sales for 2018 will increase 15.31% to over $5.8 billion. And then, in a second bid for winning customers’ attention, brands will showcase their best deals again on Cyber Monday. The National Retail Federation predicts holiday spending could reach $720.89 billion this year — and online shopping during these two crucial days is big business. Your Black Friday and Cyber Monday social media strategy can turn browsers into buyers. Here’s a closer look at how some brands are tapping into the holiday shopping fervor.
Create offers that customers can’t refuse
People shopping for gifts are looking for both great ideas and great deals. Join @SpaceCampUSA — one of the coolest gifts we can imagine — in providing exclusive discounts to get buyers excited. Don’t forget to add hashtags like #BlackFriday, #BlackFriday2018, and #CyberMonday for maximum exposure. What’s the one discount or promotion that your customers simply can’t refuse?