Twitter is the place to launch something
Twitter is the place to launch a new product, event, brand, promotion, or whatever announcement you or your client want to shout about.
For the best Launch campaign results:
Did you know? Research has shown a marketer is 2.3x more likely to meet their internal KPIs if Twitter is included in their launch plans.5
… and connect too
Research has shown a 73% correlation between a brand’s cultural relevance and its revenue, and an 88% correlation between spend on Twitter and perceptions of a brand’s cultural relevance.6
Connect campaigns on Twitter drive results too, including +70% recall, +15% message association, +11% brand awareness, and +7% brand preference. So what are you waiting for? Get Tweeting!
Top tip: Bookmark our marketing calendar to help find and plan year round connect opportunities.
The chance to get playful
Twitter gives you the chance to test a slightly different, less serious voice. Many brands use Twitter to feature a wittier, faster, or more current version of their voice. Use those 280 characters wisely and have some fun.
Other ways to add some playfulness include within DM’s, in imagery or videos, or your client’s customer service approach. Don’t be afraid to try out, or urge your clients to test out, a more bold and human-sounding Twitter profile.
Top tip: Tweets that avoid caps and stay light and conversational in tone resonate well.
Drive app installs
While people are scrolling their Twitter timeline, they’re +38% more likely to download an app directly from an ad.7 If you or your client want to get more people to download an app, then our app re-engagement campaign and app installs campaign options are your new best friends.
“No doubt this is one of the best marketing platforms we have used to drive app installs and we will continue to do so in the future.”
Lidia Martinez, SEM Manager at Tiendeo
Manage multiple ad accounts at the same time
Twitter’s multi-user login capability makes it easier for your agency to manage several clients’ Twitter campaigns at the same time.
This feature enables you to quickly switch between accounts, reduces risk, and reduces friction for your agency. If you don’t already have this setup make sure to read our guide to switching between Twitter ad accounts.
It’s a better time than ever to join the ranks of successful marketing agencies and advertisers on Twitter. If you need some help getting started, we’re here for you.
Agencies and advertisers can leverage Twitter’s expert support teams and services to customize, personalize, and uplevel their campaigns. Please reach out to your Account Manager or contact our sales team for availability and more information.
Not convinced? Why not check out our success stories or if you’re running a campaign for a client download our agency playbook for all the info you need.