Twitter 101: Twitter Cards and interactive Tweet formats
Use Twitter Cards and interactive Tweet formats to go beyond text, images, and video and help your Tweets stand out from the crowd.
Tweets with an interactive element can help engage fans and followers, spark conversation, and prompt people to visit your website, provide feedback, or help spread the word about your latest initiative, match, or release. In this article we take you through some of the formats that can be found within ads.twitter.com, including Video Website Cards, Media Polls, Conversational Cards, and Tweet to Unlock Cards.
Video Website Card
Website Cards are a great way to help drive audiences back to your site using images, GIFs, and video images. The Video Website Card in particular offers a flexible and creative way to pair the power of video with the ability to drive users back to your site.
Creating a Video Website Card
Prior to Tweeting a Video Website Card you will need to create the card itself in the Twitter Ads dashboard.
- Go to ads.twitter.com
- Within the navigation bar, select “Creatives” and then “Cards”
- Within the Cards library select “Create Card” and then “Video Website Card”
- Upload your video, add a headline, include your website URL, and a card name. Create your card.
- Once the card is created it will be added to your Card Library
- Roll over your card and click the Tweet icon to draft a Tweet for your Video Website Card.
Tweet to Unlock Card
Tweet to Unlock Cards are a powerful way for partners to share exclusive content with fans while also enticing them to help drive conversation. Utilize compelling images, calls to action, and hashtags to incentivize followers and reveal special access to content such as a Q&A or album artwork, once their Tweet is sent.
Creating a Tweet to Unlock Card
Prior to Tweeting a Tweet to Unlock Card you will need to create the card itself. The video or image card will be added to your library.
- Go to ads.twitter.com
- Within the navigation bar, select “Creatives” and then “Cards”
- Within the Cards Library select “Image Conversational Card” or “Video Conversational Card”
- Within the card creation form, check the box for “Tweet to Unlock.” Upload cover, media for users to unlock and add thank you text and URL.
- Once the card is saved it will be added to your Card Library
- Roll over your card and click the Tweet icon to draft a Tweet for your Tweet to Unlock Card.
Media Polls
Media Polls are a great way to engage with followers by adding a poll question alongside your videos and images. Polls are generally an effective way of prompting users to engage with your content, and combining polls with visual elements gives users something specific and eye-catching to orient your question around.
Creating a Media Poll
- Go to ads.twitter.com and select the Tweet Compose button in the top right.
- Select the poll icon. Craft your Tweet text, including your poll question. Add 2-4 choices and set the length of time users can vote on your poll.
- Click on the Photo or Video icon to add media to your poll
- Click the Tweet button to send your poll question out.
Note: Polls can also be made via tweetdeck.twitter.com, on twitter.com, or mobile.
Conversational Card
Conversational Cards can be a powerful way for publishers to extend their presence by combining video with a Tweetable call to action — creating an interactive way for your audience to share your content and drive the conversation on Twitter. Encourage fans to participate in the discussion using video clips plus compelling copy and hashtags your followers will respond to.
Creating a Conversational Card
- Prior to Tweeting a Conversational Card you will need to create the card itself. The video or image card will be added to your library.
- Go to ads.twitter.com
- Within the navigation bar, select “Creatives” and then “Cards”
- Within the Cards library select “Image Conversational Card” or “Video Conversational Card”
- Within the card creation form, upload your video, add up to four call-to-action hashtags, include thank you text, and title the specific card
- Once the card is saved it will be added to your Card Library
- Roll over your card and click the Tweet icon to draft a Tweet for your Conversational Card.
