Maybe the most infamous innovations the internet gave us, the hashtag changed the way people communicated and connected on social media. Comedy skits aside, hashtags — or the word (or words) following the # sign — are an extremely useful tool once you understand how to make them work for you, your business, or a campaign.
But, hashtags are so much more than a few words and a pound sign. What started fourteen years ago as an early Twitter adopter’s idea to connect groups of people and important topics on the growing platform has certainly evolved into an integral part of the social media landscape. They drive conversation, link people and Tweets together, make searching a topic easier, and define brand moments.
If you want hashtags to do any of the above on Twitter, knowing the basics will help you successfully include them in your social media strategy.