Twitter is where people connect with their passions, share their opinions, and find out what is happening in the world right now. These moments can vary from major global events like #Wimbledon, to smaller weekly celebrations like #WednesdayWisdom or #FridayFeeling.
These moments are a great way to join in on popular conversations and increase Tweet engagements. But for some businesses, it can feel like a daunting opportunity. How can you join these conversations in a way that feels authentic to your business?
Today we’re sharing three ways to tap into trending topics on Twitter, illustrated with examples from businesses around the world. By following and experimenting with these approaches, you won’t just be inserting yourself into discussions for the sake of it; you’ll add value and share your business’s personality in a genuine way.
Tailor the message to your audience
It’s important to consider who your followers are. Rather than Tweeting a generic greeting or jumping in on a timely hashtag, try to craft the message in a way that will resonate with that target audience.