In order to cut through the noise and reach a wider audience, brands are turning to influencers to help amplify their efforts. How far is this trend expected to grow in 2017? In our latest TweetHour we chatted with @eMarketer to get data-driven insights on influencer marketing and learn the challenges brands are facing.
Check out the conversation:
We're hearing a lot about influencer marketing this year. What kind of increase is expected?