People love to use Twitter to discover new things, make recommendations, and share their experiences with the world.
Don’t think tourism brands haven’t noticed. Cities, resorts, and travel destinations all use Twitter to attract tourists and improve visitors’ trips. As a result, if you’re looking for examples of Twitter best practices to incorporate into your brand, it could be just a vacation away.
Know your customer
Just like your business, tourism brands aren’t trying to attract everyone. The best ones understand what makes their destination unique and the types of people who are interested in visiting.
For example, the team behind @Vegas knows its followers come to Vegas for gambling, conferences, fine dining, and concerts. @travelportland, on the other hand, promotes coffee shops, outdoor activities, food trucks, and its quirky neighborhoods. Take the time to understand your customer to provide them with the kinds of Tweets they’ll find valuable.