Now that we’re over halfway through the second quarter of 2020, we’re seeing interesting trends emerge as brands continue to connect with audiences in different ways. From creating unforgettable digital experiences to adapting to remote work, here’s a closer look at some evolving trends and creative examples to inspire your next campaign.
Twitter trend #1: Offer high touch experiences that help and delight customers
As brands bring more customer interactions online, they’re finding high touch ways to support, delight, and engage with customers.
Customers in lockdown can’t get to the salon, and self-care can have a big impact on mental health during uncertain times. Subscription hair color company @madisonreedllb is offering consults to new clients, dye guidance, and sharing customer success stories for inspiration. They Retweeted this comment from a happy customer: