Travel is back on the agenda and it’s a big part of the summer conversation on Twitter. Last year the number of travel Tweets from June - August was 17% higher than the yearly average.1
Not only that, the people who are on Twitter are active vacationers – last year a study found 14% of Twitter users consider themselves frequent travelers, compared to just 9% of non-Twitter users.2
In this blog we’ll talk about what people on Twitter care about, Twitter travel trends, and how your brand can connect this summer.
So what does 2022 look like for travel companies and what’s everyone most looking forward to?
Twitter travel trends 2022
Focus on sustainability
There’s no denying that climate change is a constant concern, with the highest growth topics in the sustainability conversation being energy and emissions. In fact, our 2022 trends report found a +53% increase in the conversation around ‘sustainable growth’ on Twitter.
The travel sector can use this information to reassure customers and pitch more eco-friendly options, such as staycations or more carbon-neutral options. For restaurants or retailers, Tweet about your sustainability efforts too — for example local food produce or use of natural materials, and publicly showing transparency and traceability in your supply chain.
If all the information doesn’t fit in one Tweet try using a Tweet thread. Keep an eye on your mentions too and make sure to get back to any folks Tweeting questions.