We don’t want to jinx it, but it looks like travel is back and it’s a top priority this summer. Unlike other years though, travel now comes with an extra layer of emotion, hesitation, and cautious excitement.
The holiday experience has changed, and how travel companies and brands, including hotels and airlines, communicate with customers is changing too.
So what does summer 2021 look like for travel companies and what’s everyone most looking forward to?
The good news is travel is top of people’s summer priorities (63%)1, particularly short-haul trips and staycations. There’s been an 84% increase in conversation about last-minute outdoor trips2 on Twitter compared to pre-Covid too, making it clear that people on Twitter are keen to explore.
With this in mind the main experiences people are looking forward to this summer include:
- Culture without crowds: Think more intimate experiences and moments over large-scale events or gatherings. If it’s outdoors, even better.
- Food and shopping: The simple pleasures like eating out and shopping are still incredibly popular, so much so the use of the shopping bag emoji on Twitter has increased by 97%3
- Entertainment: After so much time stuck at home, we’re all excited to experience new, safe ways to have fun.
Unsurprisingly above all else, health and safety is the top concern for people with a 721%4 increase in ‘safety when traveling’ conversation on Twitter.
So what does all this mean for travel companies and how can you connect with people planning last-minute travel and experiences?
Be part of the travel conversation on Twitter
Focus on health and safety
Rules and regulations are constantly changing and people want to know you’re on top of it. Build trust by sharing regular health and safety updates and clear advice on restrictions.
If all the information doesn’t fit in one Tweet try using a Twitter thread. Keep an eye on comments too and make sure to get back to any concerned Twitter users. Alternatively, pop an up-to-date link in your bio.