Keep it simple
"Make sure to keep your Tweet copy free of 'exit points' like any unnecessary hashtags or handle mentions — anything that someone can click on that is not the ad itself." — Shona O'Dwyer, Account Manager, EMEA
"Allow 3-4 weeks as a testing phase if you are new to Twitter Ads. We can use the learnings gained in this period to optimise and scale." — Brian Tighe, Account Manager, EMEA
“Video is the [one of the] best formats on Twitter! Use it to find your audience, then take advantage of it with a retargeting campaign and impact the users who watched your video for a longer time.” — Marta Castellanos, Account Manager, EMEA
Learn more about video on Twitter.
Create Twitter Lists
"Use Twitter lists to keep up with peers, competitors, and prospects. You can add accounts to lists even if you don't follow them and, if a list is set to private, it isn't visible to the public and the accounts you add are not notified." — Lindsay Crider, Marketing Manager
Don't forget to leverage other handy tools including Twitter polls, Tweet threads, and Periscope to drive more engagement.
Test and refresh
"Don't be afraid to try new things and refresh your creative. Test things out, see what works, and just really don't be afraid to do that testing and see what images or Tweet copy works." — Chloe Mier, Account Manager, Americas
In addition to testing your copy and creatives, you should also experiment with different CTAs, targeting options, and even campaign objectives to find the best fit.
Follow along with these steps to get Tweets campaign-ready: