Top 10 festive holiday hashtags to use on Twitter

By Niamh Keenan
Trends and insights
Top festive holiday hashtags

People come to Twitter to discover what's happening, and they love to Tweet about the holiday season — with 100MM Tweets about the holiday season in 2021, and that's just in the US.1

Hashtags can help your brand or business connect with this holiday conversation on Twitter, wherever your business is based. Hashtags are also great for engagement, with using 1-2 hashtags per Tweet being the sweet spot. 

Here’s a quick festive guide to help you increase your visibility and reach with the right 2022 holiday hashtags:

2022 festive holiday hashtags for your business

1. #BlackFriday / #SmallBusinessSaturday/ #CyberMonday

Black Friday (November 25), Small Business Saturday (November 26), and Cyber Monday (November 28) are three of the biggest shopping days of the year, and not just for big brands — last year 51 million shoppers participated in Small Business Saturday.2

Incorporate #BlackFriday, #SmallBusinessSaturday, and #CyberMonday into your November Tweets and get your products, front and center this holiday season. Find lots of inspiration in our blog on Cyber Monday and Black Friday ideas for small businesses.

Blender @beasthealth Tweets about their #CyberMonday promotion.

2. #GiftGuide / #GiftIdeas

In a US Twitter Holiday Survey, 60% of people on Twitter say that Twitter influenced their gifting purchases.3 There’s a lot of choice out there so make things simple by creating a #GiftGuide. This is a great way to share your products and be helpful to customers.

Consider creating themed gift guides — like "what to buy for your spouse", “sustainable gift ideas”  or "what to get a dog lover" — and use hashtags like #GiftGuides to promote it. Feature individual products or services with #GiftIdeas.

Pro tip: Big-ticket items aren't the only ones in the spotlight during the holidays. Connect with people who put small gifts in stockings as part of their holiday tradition using #StockingFillers or #StockingStuffers.

@bedigikind promotes a breadmaking kit in their 2022 gift guide.

3. #HolidayDeals / #HolidaySavings / #ChristmasDeals

Shopping, sales, and deals are major themes over the festive season. Hashtags like #HolidayDeals#HolidaySavings, or #ChristmasDeals can help you connect with budget-conscious shoppers and increase the visibility of your promotions. 

Pro tip: For extra attention and sales, offer up a Twitter-exclusive promo code.

@ANewLeafInc Tweets about their poinsettia floral #HolidayDeals promotion.

4. #HolidayTips / #ChristmasTips 

Have more general content, like ideas for decorating, food inspiration, or tips for dealing with festive stress? General hashtags such as #HolidayTips or #ChristmasTips are a great way to get the word out when it's not a clear-cut fit for another niche term.

@MumsDadsPublish showcases fun, family activities to partake in over the festive season using #HolidayTips.

5. Your own branded holiday hashtag

The amount of attention an ad receives increases by almost 10% when Branded Hashtags are included.4 Use your own Branded Hashtag to streamline your content and get followers excited for your holiday content and any festive product launches.

@LUSHCosmetics ReTweeting a customer’s purchase using #LushChristmas.

6. #Thanksgiving / #Thanksgiving2022

Don’t overlook the chance to touch base with your North American audience and share thanks.

Whether you’re sharing ideas for the holiday or just showing gratitude for their patronage all year long, a few #Thanksgiving Tweets will help keep your November content relevant. For lots more thanksgiving inspiration check out our tips on Thanksgiving hashtags and when to use them.

@endlessblossoms uses #Thanksgiving to promote their seasonal floral wreaths.

7. #HealthyHoliday / #MindfulChristmas

Some people want to avoid a #TurkeyComa and are committed to a #HealthyHoliday. If this reflects your brand voice and values why not Tweet some festive health and fitness content? These could be anything from helpful products, tutorials, or tips to keep mindful and relaxed.

@mycasapilates promoting their holiday sale or their pilates equipment.

8. #SeasonsGreetings / #Christmas2022

Hashtags like #SeasonsGreetings, #Christmas2022, and #HappyHolidays are a great way to keep your holiday messages inclusive for everyone. 

Don’t forget the opportunities to acknowledge a wide range of holidays and traditions throughout the winter season. Check out our 2022 Holiday Marketing Calendar for more inspiration.

@GailMyerscough promoting their Christmas card selection.

9. #NewYears / #NYE

Last year there were 18M New Year’s Tweets5 over the 2022 Holiday season in the US alone. New Years and New Year’s Eve are the last events in the Holiday season and people still want to have fun — and Tweet about it too.

Share outfit ideas, party planning tips, and NYE recipes. New Year’s Eve is also a great time to show thanks and appreciation for your customers.

Resorts World @RW_Birmingham Tweets about tickets for their upcoming NYE party.

10. #NewYearsResolutions / #NewYearsGoals

As 2022 winds down and the parties stop, people begin planning their goals and resolutions for the year ahead. Tweeting inspirational content, motivational quotes, and a positive attitude can help your content reach motivated followers. 

Don’t be afraid to have some fun with it too — there’s plenty of people out there who rebel against resolutions and enjoy the memes and Tweets to go along with it.

@DrAadityaSoni1 promotes her blog on #NewYearsGoals.

Looking for more Christmas and holiday Tweet inspiration? Visit our 2022 holiday hub.


1. Internal Twitter Data (8/1/20 - 1/4/21) and (8/1/21 - 1/4/22). Data retrieved May 2022. US only. Source: Twitter Internal Data (Semantic Core). Holiday-related Tweets from Oct 1st, 2021 - Dec 31st, 2021. US


3. Source: Sparkler, Twitter Insiders US 2022 Holiday Insights l May 2022 Q1a. When do you think about buying gifts for special events (like birthdays, anniversaries, weddings, etc.) how does Twitter influence your gift purchase(s), if at all? Please select all that apply. / Q1b. Thinking about your responses above, why might you use Twitter over other sites? If you do not use Twitter for gifting, why not? Base: Insiders (n=292)

4. Source: EyeSee Research, Amount of attention ads received is defined by browsing time, 2016 

5. Source: Internal Twitter Data (8/1/21-1/4/22). Data retrieved May 2022. US only.

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