#MothersDay is a day to share thanks and connect with your customers in a meaningful way. It’s also a great chance to connect with a whole new audience. Using Mother’s Day hashtags, keywords and trending Twitter topics are great ways to do this.
Whether you are a florist, jeweler or another business that has great Mother’s Day gifts, we got you covered. Below we explore our internal data that shows the most popular hashtags and topics to Tweet about when advertising this Mother's Day.
How do you promote Mother's Day?
Mother’s Day is an emotive time of year. Some people will celebrate, some won’t, and there are different dates for the day across the world — for example, March 27 in Ireland and the UK, and May 8 in the US and Australia amongst other countries. To reach the right people at the right time, use seasonal hashtags and keywords.
Mother’s Day hashtags
While hashtags like #MothersDay or #GiftIdeas are reliable, others may start trending in the moment.
Use these hashtags for Mother’s Day Tweet inspiration, and keep an eye on the trends section on Twitter to identify new hashtags that are being talked about this year.
If you’re a small business, using hashtags like #ShopLocal and #ShopSmall alongside a Mother’s Day hashtag can also be helpful. These are simple ways to reach more people, and tap into relevant conversations as they happen on Twitter.
Want to broaden your reach even further? Why not consider running a reach campaign or a website traffic campaign to drive action on your website.
You can then use Twitter targeting to make sure your ads are being shown to the right people. For example, a retail brand could reach people looking for Mother's Day gifts by targeting keywords and phrases such as "Mother’s Day gifts," "need a Mother's Day present," or "buy mom a gift."