Trending keywords for Father’s Day gifts2
Use these keywords and retail categories to inspire your Father’s Day Tweets and promotions. The keyword ‘searching’ also indicates people don’t quite know what to buy, so why not make things easier with a Father’s Day gift guide.
Retail categories that are part of the conversation3
Beauty and hygiene
Father’s Day hashtags
#FathersDay is the most used hashtag4. Other popular hashtags include:
Father’s day advertising opportunities
Planning a Father's Day campaign this year? We’ve gathered some of our top Twitter Ads recommendations to help you reach your goals.
Amplify Dad content
Twitter Amplify is a brand safe way to align your Video Ads with relevant content your audience is already interested in.
Not only does Amplify extend your relevant reach, we’ve also found that ads paired with in-feed premium video deliver 2.2X brand favorability and 1.7X purchase intent when compared to the same ads in a non-feed environment.5 Learn more about Twitter Amplify.
By using Branded Notifications you can reach people that are interested in promotions, deals, and gift guides right in time for Father’s Day.
Compliment with organic image Tweets about your gift ideas. To learn more about Branded Notifications, reach out to your account manager or get in touch.
Whether you’re a restaurant, hotel or retailer, show people what you have to offer with Carousel Ads. With Mixed Media Carousels you can use both static and video assets in a single Tweet.
You can also add custom headlines and link directly to specific landing pages to streamline the process for customers.
Learn more about Carousel Ads, view examples and access a Carousel brainstorm template.
Run a contest or giveaway
Get people excited and encourage engagement with a Father’s Day giveaway. When running a giveaway make sure to include an image to show people what’s on offer and set a deadline for entrants.
We love this idea from Callaway Golf (@CallawayGolf) that encourages people to share their favorite golf memory with their dad. Bonus points for the #FathersDay hashtag.