Top hashtags and keywords to use to bring in 2017

Marissa Window
By Marissa Window
Trends and insights

Using seasonal hashtags and keywords is a simple way to expand your reach, and tap into relevant conversations as they happen on Twitter. To help you create impactful Tweets, we’ve collected the top keywords and hashtags to help your business start off the #NewYear strong.


While an event hashtag like #NewYearsEve will be predictable, others like #ConfettiWish may start trending in the moment. Use these hashtags for Tweet inspiration, and keep an eye on the trends section on Twitter to identify new hashtags that are being talked about. 


Pro tip: Although it may be tempting to add a lot of hashtags to your Tweets, we recommend using no more than three hashtags per Tweet.


The turn of the calendar year is one of the most globally relatable annual events and we are anticipating over 17.9 million Tweets related to #newyears this year.* Understanding what keywords people are using will help you think of Tweet topics and craft timely content. 

Popular topics people are Tweeting about: parties, healthy, goals, fresh start, resolutions, travel, exercise, routines, wishes

If you're looking to increase your reach even further, try featuring your top-performing Tweets in a Twitter Ads campaign with keyword targeting. Targeting words and phrases people recently Tweeted or searched for on Twitter allows you to reach them when your business is most relevant.

For example, a blogger could reach people looking for healthy recipes to start the year by targeting keywords and phrases such as "need recipes," "what to cook for 2017," or "healthy food ideas."

Pro tip: While it's important to incorporate popular topics into your content strategy, focus on creating content that’s relevant to your target audience and authentic to your business.

Now you're ready to connect to the moment and reach new audiences. Try out these tips by creating Twitter Ads of your own. Create a campaign today.

Does your business have a great New Years Tweet? Share it with us @TwitterBusiness.

Ready to advertise on Twitter?