All things Halloween will increase in popularity the closer we get to October 31st — last year there were more than 21 million Tweets related to #Halloween.* Understanding what keywords people are using will help you think of Tweet topics and craft timely content.
Popular topics people are Tweeting about: costume, pumpkin, spooky, horror, treat, fall, events, treats, scary, food, costume ideas, candy
If you're looking to increase your reach even further, try featuring your top-performing Tweets in a Twitter Ads campaign with keyword targeting. Targeting words and phrases people recently Tweeted or searched for on Twitter allows you to reach them when your business is most relevant.
For example, a DIY blogger could reach people looking for costume inspiration by targeting keywords and phrases such as "need a costume idea," "DIY costume inspo," or "Halloween crafts."
#ProTip: While it's important to incorporate popular topics into your content strategy, focus on creating content that’s relevant to your target audience and authentic to your business.
Now you're ready to connect to the moment and reach new audiences. Does your business have a great Halloween Tweet? Share it with us @TwitterBusiness.
*Source: Twitter internal data