Top Halloween emojis
Pumpkins, ghosts and the purple devil emoji are all widely used at Halloween. Add one or two to your Tweets to connect with the holiday in a playful way and encourage engagement.
- Pumpkin emoji
- Ghost emoji
- Loudly crying face emoji
- Crying laughing emoji
- Purple devil emoji
When to start Tweeting about Halloween
October is the prime month to Tweet about Halloween with the conversation peaking on the day itself, October 31st.
If you are running a Halloween campaign we suggest starting early to build a buzz, taking part in the peak conversation and taking advantage of the short window after the peak to gradually phase out of the conversation.
How to run a successful Halloween campaign
The power of video isn’t slowing down any time soon. Depending on your goals, video on Twitter can be useful for launching something new, connecting with what’s happening and driving lower funnel impact.
To drive high levels of impact use a mix of Video Ad formats (Twitter Takeover, Amplify, mixed media Carousel Ads). We also recommend complimenting any paid activity with organic Tweets that encourage engagement from your target audience. For example, organic video, Twitter Polls, memes and Halloween GIFs.
Take this video Tweet from health food store Holland and Barrett (@holland_barrett) as an example. They know that their target audience is interested in sustainable living and staying healthy, and although this isn’t normally associated with Halloween they found their angle and ran with it. Fun and tongue in cheek organic Tweets can also do well at this time of year.