Today’s audiences are visual — and video is one of the best ways to capture their attention, entertain, inform, and cultivate engagement. Brands are experimenting even more with videos. From innovative takes on how-to’s and explainers, to new ultra-short shots.
Here’s a closer look at some of the trends we’re watching for.
How-to videos make a comeback
Whether they’re quick tutorials or in-depth showcases of how to use complex products, brands are increasingly turning to how-to videos. They get customers excited about products and help address concerns before a purchase.
Brands like @fentybeauty are diving into how-to’s. In this Tweet, they show beauty fans how to achieve the “glass skin” trend. What frequently asked questions or new products could you bring to life with a how-to video?