You’ve spent time creating a great Twitter content marketing strategy crafted the perfect creative assets and Tweet copy, and now it’s time to start posting. After all your efforts, you want your Tweets to reach the right audience, and as many of them as you can.
On top of creating a Twitter Ads campaign, using hashtags can help your Tweets get optimum visibility and encourage engagement.
Below, we’ve got the dos and don’ts that the best hashtags follow:
- Use them consistently. Using hashtags helps your brand connect with what’s happening on Twitter. Which is good news for you, because when brands connect with what's happening on Twitter, they see lifts all across the marketing funnel, such as +18% message association, +8% brand awareness, and +3% purchase intent.1
- Make them easy to remember — and spell. Don’t leave room for people to make typos with your hashtag. This will make it less discoverable and people will be less likely to use it. Capitalizing each word of your hashtag can help make it easier to read, too.