Perhaps the biggest factor driving engagement is how well you know your audience. Engage with them and invite them to be a part of coverage to build trust and loyalty. Seek out suggestions from your audience and integrate them into the storytelling process. Taking a data-driven approach, combined with the ideas above, will help you engage with your audience in the best possible way.
Twitter’s audience insights dashboard can help you learn more about your followers’ demographics, interests, lifestyles, and purchase behaviors. Learn more about the dashboard here.