‘Tis the season, and we’re feeling very merry. Christmas 2021 is seeing the return of many of the usual trends – discussions about which brand’s festive ad is best and which TV Christmas special people are most excited for – but there’s also an upward trend in sustainable behaviour and sentiments this year.
This year 60% of people on Twitter in the UK are planning to buy Christmas presents more thoughtfully to avoid unwanted or wasted gifts1, and 70% are planning to reduce the amount of waste they produce at Christmas. The narrative is clear – although people want to celebrate in a pre-pandemic style in many ways2, they want to be more mindful of the environment too. Sustainable Christmas gifts are a big trend for 2021.
Brands need to make sure their sustainability efforts are front and centre of their Twitter campaign. Now is the time to show your customers that you’re aligned with their push for a greener Christmas.
Here’s how you can tap into sustainability trends this festive season and make sure your brand makes it on to shoppers’ Christmas lists this year.
Ask your community to #ShopLocal
In a Twitter Insiders survey, over half of respondents said they’ll be making an effort to shop local at Christmas.3
Whether you’re selling your own handmade products, or you’re a retailer of locally-sourced products, be sure to use the hashtag #ShopLocal when showcasing your products. This makes it easier for the right people on Twitter to find your brand.