As the 2020 US Election approaches, Twitter is taking steps to empower more people to join in the conversation, participate confidently, and make their voices heard.
Brands are taking a stand and encouraging consumers to get out there and do their part. Whether you’re sharing ideas to encourage voting or giving a shout-out to your favorite cause, here’s a closer look at different ways brands are joining the 2020 general election conversation.
Highlighting your own practices
Casting a vote is important, and it’s often not as easy as simply getting to a polling station. Citizens may struggle to get time off from work, find childcare, or secure transportation to and from their local voting booth. While mail-in voting is on the rise, some individuals aren’t able to take part, or they simply prefer to cast their votes in person.
Health brand @BadgerBalmUSA is making that a little easier with their support of the #TimetoVote movement, which encourages employers to provide paid time off to allow workers to vote.