From fandoms to industry pros, sound technicians, set designers, fashionistas, and influencers – Music Twitter is vast and interconnected. When festival attendees Tweet about their favorite artists, sets, and post photos with their concert-going friends, Twitter becomes the intersection of culture.
Summer music festivals are a can’t-miss opportunity for brands to connect with their audience, here are some tips to make the most of this upcoming festival season.
Find your audience
When was the last time you took a deep dive into your Twitter Analytics? When clicking around, it’s important to observe what content themes are resonating well with your followers.
For example, if your brand is considering sponsoring a particular festival event, explore the opportunity by Tweeting about that targeted event first (Polls are a great first step!).