Twitter is all about conversation. But how do you converse as a brand? And how do you measure the impact?
To help answer these questions, we sat down with Jon Bostock, CEO and co-founder of @TrumanCleans, an up-and-coming brand of eco-friendly cleaning products that has found success by frequently engaging with customers on the platform.
Read the highlights, below:
“We studied which platforms would allow us to have real-time conversations with our customers. We want to make better connections with real people in an authentic way, and Twitter has provided that.”
“We sought to meet [our customers], learn about their needs, and interact with them personally as people, not a series of prepared statements. We look at success as inspiring people to interact with us, and they’re doing that.
While obviously [ad] performance matters, if our Twitter efforts were just driving transactions without true connections, we would view that as a failure, and that’s certainly not the case.”
“When we launched the company, we immediately started personally responding to each and every Tweet, and our efforts really resonated with our followers. Now it’s part of who we are as a company.”