We were so inspired by the innovative work we saw in the #TwitterAwards.
We want to highlight one small business in particular who stood out in using Twitter Ads to grow their presence and drive business results.
Twitter is where the conversation happens. @SparkPost, an email delivery service for developers, tapped into the conversation to bring brand awareness and provide a solution for developers looking for an email alternative. They used Twitter’s advanced search to reach users across the globe with their email solution.
In order to jump ahead the competition and drive blog visits and sign ups, they used Website Cards to showcase their solution. By using handle targeting, they were able to target their partners, competitors, and developers.