For small and medium businesses of all shapes and sizes, a Twitter Ads campaign in the MENA region can drive valuable results for your business and get your brand and message in front of the right people in real-time.
With a campaign, you can reach new markets, gain more followers, target specific groups, and increase engagement. You can also track results through your campaign dashboard and make changes as you go.
Here are three best practices that can help you achieve success with your Twitter Ads campaign:
Start a conversation
A good conversation is the magic ingredient in advertising success and can help you build a lasting relationship with your audience.
Twitter is all about the conversation. Ask a playful question, start a movement, run a poll, or invite feedback on your product to initiate dialogue as well as show your brand’s personality. The more you engage with people, the more they will trust your brand.
When Cadbury’s Flake Arabia (@flakearabia) wanted to kickstart a movement to appreciate women in our lives, it created the “You Deserve a Flake Moment” campaign to encourage the community to express gratitude for women who deserve it.