Small Business Saturday 2021 Twitter checklist

By Niamh Keenan
Best practices
Small Business Saturday checklist

Small Business Saturday is a day dedicated to celebrating and supporting small businesses. It’s celebrated on November 27th in North America and December 4th in the United Kingdom and is a key date in the Q4 marketing calendar.

Take a look at this checklist to make sure you're prepared to have a successful #SmallBusinessSaturday.

Twitter Small Business Saturday checklist

Prefer to read the checklist in text format? We’ve got you covered.

Small Business Saturday checklist

Stay connected 

Use relevant hashtags, #ShopSmall in the US and #SmallBizSatUK in the UK, to reach more people and share your offers and Tweets of appreciation.

Add your address and shopping hours to your bio

Make it easy for customers to find you by adding your physical address and opening hours to your Twitter bio. If you have an online store add your website too!

Live Tweet 

Have an in-store event planned for Small Business Saturday? Make sure to Tweet about it before, during and after to create excitement and share the experience with those who couldn’t attend.

Share deals and promotions

Tweet about deals, promotions, or sales your business is running. This will entice customers to buy and will help create momentum.

Looking for more tips on how to succeed on Twitter? Visit our Small Business Resources page or check out our 6 tips to prepare for Small Business Saturday 2021.

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