To date, I’ve raised nearly $500,000 for Healthy Roots Dolls and helped thousands of parents provide their children with a product that makes them feel seen and beautiful.
What does a typical workday look like for you?
Twitter. Twitter. Twitter. Kidding!
I wake up pretty early these days and unfortunately, have the bad habit of checking my phone as soon as my eyes open. I start with my email inbox to make sure there are no fires I need to put out, and then I check Twitter for any recent news.
After that, I get ready for my day with yoga when I feel like it. Then calls with our PR Agency, Chief Operating Officer, customer service team, and any other vendors. I try to fit lunch in when I can which is typically ordering my favorite tacos.
I handle all things digital and marketing right now so I review the content calendar for social media, write copy, work on email marketing, and then work with our contractors and freelancers on our product photography and other marketing materials.
It’s a lot of work, but worth it!
How does Twitter fit into your marketing mix?
Around 2017, I started to take my personal Twitter and brand more seriously and saw it as an opportunity to engage with my peers, share my thoughts, and learn from others. I’ve always prided myself on speaking my mind and sharing my story. Authenticity has always been important to me and Twitter was another way for me to do that.
No one knows your story unless you tell it. We’ve had a lot of opportunities come through me just being myself on Twitter. My goal isn’t to promote my business or push people to sell. I just talk about the things I like, don’t like, and what I’m passionate about.
My brand’s Twitter is all about positioning as a positive outlet to amplify our customers, our mission, and our values. So basically cute kids and really great stories.