From bracket pools to sports betting
March Madness and betting have always gone hand in hand. Recently legalized, sports bettors are coming alive on Twitter as the newest theme during March Madness - with a +44% YoY growth in Tweets around this trending topic.5 For companies in this space, be sure to bring your A-game and offer a differentiated reason for new / casual bettors to place their bets with you.
When college basketball is on, Twitter users are watching. Whether you’re already in the game, or thinking about jumping off the sidelines, tap into the #SportsTwitter community to align your brand with the #MarchMadness conversation.
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