People come to Twitter to talk about their passions, connect with community, and stay up on trends. It’s also where they turn to shop what’s in the zeitgeist, as seen by over 56 billion impressions on shopping-related Tweets in 2021 alone.1
From #BlackSkincare to #SneakerDrops, new products are talked about constantly on Twitter. And all of this community-fueled chatter leads to purchase, with 76% of people on Twitter surveyed agreeing that conversation on the platform led them to make a purchase.2
If you’re looking to drive sales on Twitter, you’ll want to understand our insights on social shoppers and the types of products they buy. (And while you’re at it, check out our tips for turning fans into customers).
They want social proof before purchase
Shoppers naturally seek out information and inspiration before making a purchase, whether from friends, family, communities, or an authentic influencer they follow. Conversation on Twitter often provides the social proof they’re looking for to inform their decision to buy.
While 64% of people on Twitter surveyed say they always research an item online before buying, social shoppers are also highly spontaneous.3 In fact, 49% of shoppers surveyed report that a typical shopping session begins when they discover a unique product on social.4