This year’s Saudi National Day takes place on September 23rd and is sure to be a very special time for the Kingdom of Saudi Arabia (KSA). Bursting with patriotism and cultivating a sense of belonging, Saudi National Day always generates excitement inside the Kingdom and across the region.
Saudi National Day is also one of the most significant moments on Twitter in the Middle East and North Africa (MENA) region. According to the Twitter Insight Survey, 20211, 46% of social media users in KSA believe National Day celebrations are more special on Twitter versus other platforms.
How can brands and marketers on Twitter leverage Saudi National Day?
Twitter is what’s happening and where people come to engage in cultural conversations. Reaching your audience on Twitter, where they’re leaned-in and listening, means your brand’s message can really make an impact.
National Days drive strong cultural conversations, and offer brands and marketers a great opportunity to make a cultural impact. In fact there is 73% correlation between spend on Twitter and perceptions of a brand’s cultural relevance2, so it’s important to show up on days like National Saudi Day.
The 2021 Twitter Insight Survey found that 69% of businesses in KSA believe Saudi National Day is vital for local brands, and 56% believe it is essential for multinational brands to communicate on Twitter around Saudi National Day.3
KSA-based Twitter studies4 show that four in 10 people look forward to promotional offers from brands on National Day – so make sure you use Twitter to launch your promotions for Saudi National Day.
We’ve got three ways you can build your Twitter strategy around Saudi National Day:
Two in three of the Twitter audience in KSA are excited about the upcoming Saudi National Day5, which means early September is a good time for brands to start joining the Saudi National Day conversations.
According to social listening and digital consumer intelligence company, Brandwatch, 50% of Saudi National Day conversations on Twitter happen between September 1st and September 21st6.
When asked about their preference on when brands should communicate around the Saudi National Day, 76% of Twitter users preferred brands to begin campaigning before the day itself, September 23rd7. When Twitter users were questioned about their ideal form of communication on the platform, 58% stated they would like to see several Tweets around the celebration.8
Some simple ways to build hype around your Saudi National Day campaign include:
Creating a unique and memorable hashtag
Starting a countdown
Sparking a conversation or creating a poll about the National Day
Offering an incentive. Early access to exclusive content or a chance to win a prize can help boost engagement